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JD Tech

JOHN DEERE’S CONSTRUCTION Tech

A batch of paid, social media content, promoting John Deere’s latest SmartGrade, SmartDectect, and SmartWeight technology, across bulldozer, wheel loader, and dump truck models. Content filmed onsite, at a test and ride event in Sacaton, AZ with John Deere’s product managers, and influencer partners.

The “Hot Mic” video piloted John Deere’s paid TikTok advertising 💪

Ad Placement: Meta (Facebook/Instagram); TikTok

Our first pick for site prep? The new 850 X-Tier with SmartGrade™.

Tell your boss to start lining up the next job already. You’re using SmartGrade™.

 

Precise doesn't mean difficult. SmartGrade™ is easy to set up and run.

Proven, proactive technology and dealer support to keep you doing what you do best.

Creative Director:
ELENI FLORY
ART DIRECTOR:
Hayley Frazier
Copywriter:
Patrick McMahon