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T. Rowe Price 529

T. Rowe Price’s 529 College Savings Plan

A batch of paid, social media content, promoting T. Rowe Price’s 529 college savings plan. Content is designed to function as social first, edutainment, capturing the attention of parents, grandparents, and other caregivers.

Ad Placement: Meta (Facebook/Instagram)

Creative Director:
ELENI FLORY
ART DIRECTOR:
Hayley Frazier
Copywriter:
Patrick McMahon