See Your Possibilities
To launch T. Rowe Price’s refreshed brand identity and support new account growth, we developed a visually cohesive video campaign built to perform across OLV and social. As a trusted partner to this legacy financial brand, we leaned into rich audience insights and brand truths to concept and art direct two distinct commercial spots—each crafted to showcase the brand’s dynamic perspective and personalized approach to investing.
From initial concept, through storyboarding, we brought the refreshed visual language to life with human-centered storytelling. The final campaign included two commercials, with 6, 15, and 30 second cuts, as well as a suite of social-first ad assets, all tailored to meet investors where they are—on their timelines, in their feed, and at every step of their financial journey.